Not a dirty post here, honestly. It's the name of a new site that sells t-shirts, with a very unique pricing model.
They make 100 copies of a new shirt each month (those will cover 200 nipples, therefore), and the key is that the 1st shirt costs $1, the 50th shirt $50, the 100th shirt $100. Each shirt has the appropriate number printed on the back, in small font just below the collar.
It's an interesting idea, but one would wonder...who is going to pay $100 for a freaking t-shirt?
The answer is ... someone. Because I'm looking at the site right now, and while shirts 1-42 are all gone, so are the following numbers: 44, 50 and 69. Now, one might predict that last one would sell (for $69, though!), but what's also interesting is that the site also shows you the copies of shirts that are in someone's shopping cart. Each user gets 5 minutes to decide whether to buy it or not...and while I was on the site, most of those numbers were in the eighties.
So, folks are at least considering paying a premium of $30-$40 for a shirt - remember, a $45 copy was readily available - just because that number itself means something to them.
Interesting. Nice to see someone goofing around with a pricing model.