Netflix Isn't Stupid
As a Netflix customer, I got something about a month ago about a forced settlement that was due to me - which meant I got one extra movie for a month, after which my account would revert back to its normal two out at any time. So they sent me the movie, which happens to be Persepolis.
I really want to watch the film (I loved the book) but it, like my other two films, is still in the envelope.
Why? Because my free month happened to coincide with the Summer Olympics and the Democratic National Convention (and, presumably, the RNC next week). That's a pretty good month to offer up some free movies to folks.