That word you are looking for is "Ouch" or "Delgo"
I certainly hadn't heard of this, but apparently a record was set last weekend by the animated film "Delgo." It's not a record they can possibly be happy about:
The film secured a special place in cinema history over this week as the least-attended film ever to open on more than 2,000 screens.
The film took in $511,920 in 2,160 theaters in its opening weekend, according to Media by Numbers. That translated to an average of two patrons per showing, according to Yahoo! movie writer Jonathan Crow.
Thus, "Delgo" entered the Hollywood lexicon as shorthand for "animated stinker," joining the ranks of "Ishtar" and Ed Wood's "Plan 9 From Outer Space" as movie punch lines.
The flop heard 'round the multiplex can partly be blamed on limited advertising, B-list actors and characters reminiscent of the original Sea-Monkeys advertisements. Stilted animation doesn't help.
Bold font is mine - because I love that this writer (who saw the film) refers to folks like Freddie Prinze Jr., Jennifer Love Hewitt and Chris Kattan rightfully as B-List actors, and simply can't hide his anger of being forced to see it.
Here's a picture of JLH as a reward for reading this far down on a post about a movie you clearly never watched.